Program configuration guide
Introduction
Setting up your Appy Stamp loyalty program is easy and in this article we will walk you through how to configure it so that engages your customers and drives engagment.
On this page
- Set up a successful stamps program
- Different types of customers in Stamp
- Stamp program configuration
- Promote your program
Different types of customers in Stamp
Member
They are defined as anyone who has a registered account on your store. These customers can hold a card, refer friends, redeem rewards and be part of your vip tier program (Paid plan)
Guest
These are customers who are not yet part of your program but have the potential to be. These are usually guest customers at your store who have not yet registered for an account but have made an order.
Blocked
These are customers who have had their accounts removed from the program by you from within our app. See Removing a customer from the program for more.
Stamp program configuration
Your stamp configuration is the foundation of your rewards program.
The balance between incentives that will drive your customers to become repeat customers and the financial needs of your business e.g. average order value, purchase frequency and value per stamp are an important balance.
To drive the growth you want is critical to your overall success. There are two things you need to configure to help make your stamp program successful, which are Activities and Rewards.
Activities (Ways to earn) are how your customers earn stamps (e.g. making a purchase online or in store via Shopify POS, sharing their experiences through social platforms like Facebook or Instagram, or celebrating their birthday).
Rewards are what your customers redeem stamps and completed stamp cards for and traditionally take the form of fixed or percent off discounts, free products, free shipping codes etc.
Best stamp to value practices
Calculating the return on investment for your loyalty program is done by looking at the following metrics and then
- Total revenue per order
- Lifetime order value
- Gross product margins
- Purchase frequency (repeat orders etc)
- Average order value
For example, if your average order is $10 and a customer typically orders with you 10 times over their lifetime. You could set up a stamp card that has 6 stamps on it.
Each stamp would be earned per order, that way when they complete a card they would have done 6 orders with you.
You could then offer 10% off their next order, for that one card. This way you are helping them drive orders quicker and getting more than the usual LTV than without the program.
If they then purchased another $10 with the 10% off. You would have only lost $1 to acquire that additional order and be closer to getting them to come back again as they’d gain another stamp towards their next card.
This is just a simple example, setting up the right rewards depends on a lot of factors, tweaking it is important but not often. You want to make sure customers can be rewarded frequenclty enough that they feel the benefits are a achievable without eating too much into your profits but instead being the driving force behind more orders.
Program launch checklist
Use this guide to check that you’ve successfully set up your Appy Stamp Loyalty and Rewards program.
Promote your program
Once set up, make sure that your loyalty program is included in other places within your business marketing. Such places like:
- On your website in key places (we can also help with this using our Beacons)
- On your social media channels (you can also reward customers for following your social media channels)
- In person, via our stores.
- In your marketing emails